AI Insights · Timothy · January 2022
Top 5 Film & Television Apps Performance on Unified Platform in Latin America Q4 2021
In Q4 2021, the top film and television apps in Latin America showed varied trends in downloads, revenue, and active users. Netflix led in weekly active users, while HBO Max saw significant growth in revenue.
In the fourth quarter of 2021, the top five film and television apps in Latin America exhibited diverse trends in weekly downloads, revenue, and active users, according to Sensor Tower data.
Netflix experienced a decline in weekly downloads from approximately 1.6M to around 1.2M by the end of December. Weekly revenue fluctuated, peaking at $157K in early November before ending the quarter at about $122K. The app's active users initially decreased from 74.6M to 63.4M by late November but recovered to 72.2M by the end of December.
HBO Max: Stream TV & Movies saw a mixed trend in weekly downloads, starting at 843K and ending at 1.1M. Weekly revenue increased steadily, reaching a high of $533K in the final week of December. Active users also grew from 5.6M to 6.6M over the quarter.
Disney+ maintained a consistent weekly download rate, with a notable increase from 531K to over 1M by the end of December. Revenue showed significant peaks, especially in the weeks of November 22 and December 20, reaching approximately $1.2M and $1.1M, respectively. Active users increased from 9.3M to 11.3M throughout the quarter.
Pluto TV: Watch & Stream Live had stable weekly downloads, fluctuating around 570K, and active users remained relatively constant, averaging around 3M. The app did not generate revenue during this period.
Amazon Prime Video exhibited a steady trend in weekly downloads, ranging from 470K to 614K. Weekly revenue peaked at $101K in late November, and active users increased from 6.4M to 6.4M by the end of December.
These trends highlight the diverse performance of leading film and television apps in Latin America during Q4 2021. For more in-depth insights, visit Sensor Tower.
